Suzy Whitfield

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A Sick Puppy is the Motherhood of Invention

Posted by on in Nonprofit Success Stories
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lincolnbark
What do you do when you have a dog who is so sick he won’t or can’t eat? Well you get creative and that is exactly what Bobbye Cochran and her daughter did when their dog Sophie came down with Addisons Disease and lost her appetite. This experience sparked an idea - which in turn helps out other animals.      

Key Success Factor: Creating truly healthy, human-grade treats for dogs and cats and then letting people (and their animals) know they exist  

Upcoming Objectives:  
  • Expand baking operations out of my kitchen but keep the batches small
  • Add more products  
  • Partner with more shelters  
SocialRaise met with Bobbye recently to learn more about Lincolnbark and the development of their Sweet Little Butterpup dog treats. As Bobbye told us, Sophie “ lost her appetite (and a lot of weight). I tried every dog treat I could find to get Sophie to eat, but nothing worked. Besides we could not even pronounce many of the ingredients, even on the "all-natural" treats we found. Finally I started researching healthy canine nutrition and soon found myself in the kitchen. We created treats that we could eat; because if we could eat them so could Sophie.”  

The treats are baked in small batches and they use only 100-percent natural, human-grade ingredients like oatmeal, peanut butter and pumpkin. Not only did Sophie regain her appetite, but “she started jumping for joy as soon as she heard the oven timer go off”.    

Bobbye decided to spread the love and make her treats available to Sophie's four-legged pals everywhere via her new business lincolnbark. Using her original health-conscious recipe, Sweet Little Butterpup treats are now made in three flavors: Oatmeal Peanut Butter, Salmon Peanut Butter and Pumpkin Peanut Butter. (And, while you can eat them, Bobbye does not recommend eating the salmon flavored one!) Visit http://www.lincolnbark.com or call 800.428.4027 for more information.  Committed to improving the lives of all animals  While not a non-profit themselves, lincolnbark supports animal shelters that are.  At lincolnbark, their love and concern for animals go beyond producing healthy, human-grade, all-natural dog treats. As part of their commitment to promote the well-being of all animals, they donate a portion of their profits to animal welfare organizations.
Blog posted from Chicago, IL 60664, USA View larger map
or roughly 20 years, Suzy enjoyed working with large multinational financial institutions for IBM. In her role as relationship manager she was in charge sales and delivery of multifaceted contracts and overall customer satisfaction. Suzy has been involved with non-profit fundraising for more than 20 years and has worked on the Youth Board of Children's Memorial Hospital as well as boards for educational institutions.

More recently, Suzy spent a couple of years working and volunteering with various environmental non-profit organizations in Chicago including the Alliance for the Great Lakes and the Chicago Climate Action Plan. She also studied non-profit management and marketing at the University of Chicago. With that background and interest, Suzy joined SocialRaise to help non-profits be successful by leveraging technology, social media and focusing on the mission rather than the technology itself.

Suzy has a BA in English and German from the University of Michigan and an MIM focused on Marketing from Thunderbird, School of Global Management in Phoenix, AZ.

Suzy currently lives in the Old Town neighborhood of Chicago with her husband and sons. She is actively involved with fundraising for the local public school and other local organizations. When not trying to keep customers happy, raise funds or get children to karate or baseball she and her family like to travel - both in the US and abroad.

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