A Sick Puppy is the Motherhood of Invention
What do you do when you have a dog who is so sick he won’t or can’t eat? Well you get creative and that is exactly what Bobbye Cochran and her daughter did when their dog Sophie came down with Addisons Disease and lost her appetite. This experience sparked an idea - which in turn helps out other animals.
Key Success Factor: Creating truly healthy, human-grade treats for dogs and cats and then letting people (and their animals) know they exist
- Expand baking operations out of my kitchen but keep the batches small
- Add more products
- Partner with more shelters
The treats are baked in small batches and they use only 100-percent natural, human-grade ingredients like oatmeal, peanut butter and pumpkin. Not only did Sophie regain her appetite, but “she started jumping for joy as soon as she heard the oven timer go off”.
Bobbye decided to spread the love and make her treats available to Sophie's four-legged pals everywhere via her new business lincolnbark. Using her original health-conscious recipe, Sweet Little Butterpup treats are now made in three flavors: Oatmeal Peanut Butter, Salmon Peanut Butter and Pumpkin Peanut Butter. (And, while you can eat them, Bobbye does not recommend eating the salmon flavored one!) Visit http://www.lincolnbark.com or call 800.428.4027 for more information. Committed to improving the lives of all animals While not a non-profit themselves, lincolnbark supports animal shelters that are. At lincolnbark, their love and concern for animals go beyond producing healthy, human-grade, all-natural dog treats. As part of their commitment to promote the well-being of all animals, they donate a portion of their profits to animal welfare organizations.
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