SocialRaise Blog - Latest trends and success stories in the non-profit digital world.

  SocialRaise works with organizations everyday on raising the level of engagement as a second stage in getting people to give of their time or money to help organizations achieve their mission – this stage comes after Awareness and before Fundraising. Engagement is one of the biggest but least tangible goals nonprofit organizations must achieve. What does this mean? Engagement is the buy-in, enthusiasm for or emotional connection with a nonprofit mission such that a person will want to volunteer, donate or otherwise get involved. It is the trigger or “ah-ha” moment. Engagement is raising someone’s interest enough to want to submit a form, buy a ticket or sign up to volunteer. Even before wondering how to ask for a donation ask, “Is the information about the organization presented in a way that will make them want to take the next step and engage?” Any nonprofit’s strategy should be heavily focused...

What do you do when you have a dog who is so sick he won’t or can’t eat? Well you get creative and that is exactly what Bobbye Cochran and her daughter did when their dog Sophie came down with Addisons Disease and lost her appetite. This experience sparked an idea - which in turn helps out other animals.      Key Success Factor: Creating truly healthy, human-grade treats for dogs and cats and then letting people (and their animals) know they exist  Upcoming Objectives:   Expand baking operations out of my kitchen but keep the batches small Add more products   Partner with more shelters   SocialRaise met with Bobbye recently to learn more about Lincolnbark and the development of their Sweet Little Butterpup dog treats. As Bobbye told us, Sophie “ lost her appetite (and a lot of weight). I tried every dog treat I could find to get Sophie to eat,...