Where can you learn read about the hottest musical talent or even purchase a piano signed by Sarah McLachlan? Some of the world's most successful artists such as Elton John or Josh Groban use Yamaha instruments to express their craft. Yamaha Entertainment Group manages this, as well as other artists on their own label. YamahaEntertainmentGroup.com encapsulates artist news, upcoming events, a walkthrough of their Nashville-based studio, and, e-commerce to purchase artist gear. In January of 2014, Yamaha's artist magazine, Yamaha All Access was added to the site.
Yamaha Entertainment Group's site has multiple 'look and feels', such as the main site, All Access digital magazine and Studio tour. Everything is built upon one single content management system for seamless maintenance and allowing technology to do the heavy lifting.