We've worked with hundreds of nonprofits. Many have similar problems: they need more donations, members and volunteers while scaling with limited staff.

We’ve helped organizations raise a few grand a month all the way to a $13MM capital campaign using the perfect mix of digital strategy and execution. Our approach is straightforward: we use the power of a $120,000 Google Grant to boost site traffic. Create custom landing pages that speak to the different elements of the campaign to convert traffic into donors, volunteers and constituents. Place those contacts on different automated marketing campaigns to cross-promote other things going on in your organization. Utilize detailed reporting and analysis to tweak for continuous improvement. Then we train you to assume the reigns by “teaching you how to fish”.

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Step One: “Discovery Session” with your team

Step One: “Discovery Session” with your team

Getting to know you and your organization – almost as well as your internal team – helps us build a plan to successfully address your specific goals. Your project kicks-off with a Discovery Process geared to bring your team and ours together to identify specific challenges and goals that will allow us to tailor the solution specifically for your organization.

Step Two: Boosting site traffic using the $120K Google Grant

Step Two: Boosting site traffic using the $120K Google Grant

Once we’ve identified the details from Discovery, we’ll use that to create a campaign strategy. The right combination of ad, content, search terms and automated follow-up allows you to:

-Educate people on your programs and services
-Drive participation in your events
-Engage and nurture potential new donors and volunteers
-Solicit corporate sponsorship

Google awards $120,000/year worth of advertising at no-cost to each eligible 501(c)3 – but as many nonprofits discover the hard way, you need a well-executed and focused communication strategy to put it to work for you.

Step Three: Converting site traffic into donors, volunteers and constituents

Step Three: Converting site traffic into donors, volunteers and constituents

We design and develop custom landing pages that speak specifically to the ad audience. Each landing page has different “hooks” that will ask for user information – such as a newsletter subscription, “contact us,” a donation form, or, an opportunity to register for a new event. Each landing page must be relevant to the ad campaign in order to be effective.

Step Four: Automating the campaign

Step Four: Automating the campaign

Building new traffic is great. But what you do with that traffic is truly what’s important. We build an automated campaign based upon the interests that brought new users to your site. If they sign-up for more information or join your mailing list, they are added to an automated process receiving a strategic series of communications that have been built specifically for your organization. This nurturing set of communications is focused on converting those visitors into donors, volunteers and other constituents supporting your organization.

Step Five: Reporting and Optimization

Step Five: Reporting and Optimization

You can only manage what you measure. The information and actions of your new prospective donors and volunteers will be captured and available in reports you can share with members of the Board, funders and other stakeholders. Everyone can keep close tabs on progress via transparency and data analytics.

Step Six: Professional Development and “teaching you how to fish”

Step Six: Professional Development and “teaching you how to fish”

The goal of this campaign is to also “teach you how to fish” - how to manage and grow with the tools put in place. We have extensive “onboarding” and training sessions with you and whomever on your staff that you’d like trained.


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