Capital campaigns have always been a cornerstone of a nonprofit--funding major endeavors such as a new building construction project or opening a new park. A huge myth in digital fundraising for capital campaigns is that it always needs to be nonprofit-to-consumer. That's a lot of individual donations to fund a multi-million dollar project. If done correctly, an organization can use a digital strategy and infrastructure to have a wider appeal, including corporate donors.
SocialRaise did just that to assist one of the largest nonprofits in the U.S. in raising millions of dollars for a community center.
The process to success began with multiple discovery sessions to fully understand the objectives of the campaign, the existing database of prospects, as well as the strengths and challenges in marketing to the potential donor pool. Creating and executing an effective digital strategy and infrastructure--with site, social, search, content, and CRM elements--drove results.
If you tell your story well, it can be found by individuals AND corporations willing to fund your cause.